From their Irish base Vita Liberata created the world's first odourless tan in 2007 and their unique Odour Remove ™ technology is now present throughout the collection. In 2011, they became the first completely non-toxic tanning brand free from parabens, perfume, alcohol and all chemicals of concern. Natural and certified organic approved extracts are key to their formulas. Offering a conditioning skincare treatment that also tans the skin is the goal, giving you a flawless skin finish that combines natural looking colour.